Why Betting on Yourself is the Smartest Move You'll Ever Make
Devon Coombs
CPA, MBA · Management Consulting & AI Strategy
Five years ago, I walked away from a six-figure partnership opportunity.
It wasn’t an easy choice. On paper, it was the kind of offer most people dream about—equity, commission bonuses, and career stability. But something felt off.
At the same time, my daughter was about to be born. And I was burning out. I was working 60-100 hour weeks, constantly chasing deals, and never fully present. I started asking myself:
👉 Is this the career I want to build for the next 10+ years?
👉 Will this opportunity make me a better leader, father, and professional?
👉 Or am I just choosing comfort over real growth?
After reflecting deeply, I chose a different path: I bet on myself.
I left the consulting industry and pivoted into tech—specifically, I took an opportunity at Google, where I went from a senior Accounting SME on the Google Cloud deals desk to managing a team leading the industry in AI and M&A strategy.
This wasn’t luck. It was an intentional decision rooted in four key factors.
📌 The 4-Part Framework for Making Smart Career Bets
If you’re facing a big decision—whether to take a new job, start a business, or make a big life move—this framework will help you choose wisely.
1️⃣ Character: Does This Align With Who You Are?
Before making any major move, ask yourself:
✔ Does this align with my values?
✔ Does this play to my natural strengths and personality?
✔ Will this help me grow in the ways I care about most?
For example, I know I’m an extrovert who thrives on teaching and coaching—so I needed a role that involved collaboration, communication, and leadership. A sales-heavy partnership role would have leaned too much into environments that encouraged unhealthy habits (like constant late-night networking).
💡 Takeaway: Don’t just ask, "Is this a good opportunity?" Ask, "Is this the right opportunity for me?"
2️⃣ Connections: Will This Expand Your Network in the Right Way?
The best career moves don’t just advance your position—they expand your network.
I already had strong connections in technical accounting, IPOs, and Silicon Valley finance. But I wasn’t connected in big tech, AI, and innovation. Moving to Google opened doors to a completely new industry.
💡 Takeaway: If an opportunity only keeps you in the same circles, you’re not growing. Choose moves that expose you to new people, mentors, and perspectives.
3️⃣ Capacity: Does This Increase Your Ability to Learn, Earn, and Grow?
The right career bet should elevate your skills, finances, and time management.
🚨 Red flag: If an opportunity increases pay but decreases your ability to grow, it’s a trap.
I realized that my old career wasn’t sustainable—I wasn’t taking care of my health, my stress was out of control, and I was missing key family moments. At Google, I was able to increase my career potential while having time to develop leadership, business acumen, and personal health.
💡 Takeaway: Ask yourself: Will this opportunity help me grow sustainably?
4️⃣ Calling: Is This Aligned With Your Bigger Purpose?
I’ve always felt a deep calling to teach, coach, and help others find clarity and impact.
At my core, I love helping people think strategically, bet on themselves, and build meaningful success. By shifting industries, I was able to lead training initiatives, mentor others, and work on projects that align with my values.
💡 Takeaway: The best career moves aren’t just about money or prestige—they’re about long-term fulfillment.
🔑 Final Lesson: Good vs. Great Decisions
One of the biggest traps ambitious people fall into is choosing ‘good’ opportunities instead of ‘great’ ones.
A good opportunity is comfortable, safe, and logical.
A great opportunity challenges you, grows you, and aligns with your highest values.
So ask yourself: Are you choosing what’s comfortable—or what’s actually right for you?
Your next big decision could be the one that changes everything.
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I help senior finance leaders build AI strategy, navigate complex transactions, and develop high-performing teams.